CelcomDigi’s Next Chapter: Compounder or Value Trap?

Value Investing Case Study 103-1: A fundamental analysis of CelcomDigi to assess whether it can turn scale into sustainable returns.    

CelcomDigi’s Next Chapter: Compounder or Value Trap?

Malaysia’s largest mobile operator, CelcomDigi, was born from the high-profile merger of Celcom Axiata and Digi.Com. On paper, it is a juggernaut: 20 million customers, the widest network reach, and a converged platform spanning mobile, broadband, fibre, and digital enterprise services. 

Despite the fanfare of the merger, revenue growth has been flat. In fact, 2024 revenue slipped marginally, and the first half of 2025 delivered only low single-digit growth. For a company with unmatched reach, that is hardly inspiring. The Malaysian telco market itself is mature, so growth will hinge on whether CelcomDigi can unlock pricing power and drive efficiency.

Operationally, the company looks like a value creator. Its return on invested capital now exceeds its cost of capital, which means its operations add economic value. But for shareholders, the ROE merely matches the cost of equity. In plain English: the business is working hard, but investors are only just breaking even relative to their risk.

The Group is pinning its future on expanding into enterprise ICT, IoT, and digital solutions. This market is indeed growing fast - but for now, it is still a tiny slice of revenue. 

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